58% of parents are saving for college (24% with 529s, 34% without 529s), while 42% are not saving for college. Learn how to drive more families to save for college and with a 529 plan based on a dedicated and proprietary survey of parents and insights from an industry leader.

The survey utilizes a choice model method that maps the target market into three categories: 529 users, non-529 college savers and nonsavers. This approach provides firms with strategies on how to convert non-college savers to college savers, college savers to 529 users and 529 users to 529 power users. The foundation of the report is a survey of over 1,000 U.S. households with children under the age of 18.